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Barack Obama's campaign for the presidency
of the United States just has to be the most technically
advanced one ever as they showed at the way home to all the
other candidates through their use of the Internet; utilising
told me superb communications systems to allow fieldworkers to
contact and work together easily and efficiently but also
making full use of social media and networking sites to put
their message across to the nation.
There is more to running a successful
campaign however than electronic communications; the human
touch is probably the most vital part of the whole body
politic and in this respect Obama's team was not backwards
either. The precinct captains system left an individual in
charge in each region whose responsibility was to ensure that
the most basic foot slogging functions were carried out to
ensure that not only were people persuaded to vote for Obama
but also actually did so! For example; there was no point
whatsoever in persuading an individual that Obama was the
candidate to vote for if that individual was not even on the
voting register. Precinct captains were responsible for
ensuring that these people were in fact given every possible
help to ensure that they were made were aware of their voting
rights, given all possible information about how to register
as well as all necessary assistance and encouragement to do
so. To help people make up their minds about who to vote for
the captain needed to ensure that all the literature that was
to be provided actually reached those for whom it was
intended; and finally where necessary people were given all
the assistance they needed to cast their vote, either by
assisting them to register for postal votes to actually
provide transport to the booths. Obama's victory then was the
product of a superb organisation and hard work by innumerable
unsung heroes.
It only remains now to be seen whether or
not Barack Obama is able to convert his assurances into
reality.
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